bits, bytes, and life

GTM alt Attribute Variable

I have recently been handling analytic tagging at work after the digital analytics employee left. In a pursuit of saving myself some time and applying some software best practices to tagging, I started looking for ways to “DRY” up the tags and triggers I create.

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Over the years I have tired to force myself to write more, but I often found the process to be long and annoying. I would write a post (or micro-post) then have compile the blog, which required me update Ruby, figure out why middleman was screaming at me, and then commit all the changes. So no more of that!

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